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Caspian Energy Journal Caspian European Club
Sunday, 09 February 2014 14:00

Commission obtains from Google comparable display of specialised search rivals

The European Commission has obtained an improved commitments proposal from Google in the context of the ongoing antitrust investigation on online search and search advertising. In its proposal, Google has now accepted to guarantee that whenever it promotes its own specialised search services on its web page (e.g. for products, hotels, restaurants, etc.), the services of three rivals, selected through an objective method, will also be displayed in a way that is clearly visible to users and comparable to the way in which Google displays its own services, Caspian Energy News (www.caspianenergy.net) reports with reference to the press service of European Commission.

This principle will apply not only for existing specialised search services, but also to changes in the presentation of those services and for future services.

Google had already made significant concessions regarding the other concerns raised by the Commission:

  • Google will give content providers an extensive opt-out from the use of their content in Google's specialised search services if they so wish, without being penalised by Google.
  • Google will remove exclusivity requirements in its agreements with publishers for the provision of search advertisements; and
  • Google will remove restrictions on the ability for search advertising campaigns to be run on competing search advertising platforms.

An important aspect of the proposal is that Google’s compliance with these commitments would be supervised by an independent monitoring trustee. The commitments would cover the European Economic Area (EEA) for 5 years.

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